I got the first printed sample today. I'm no engineer, and some of these gift boxes get pretty complex, so it's always a relief when I get that first sample and the product fits into my design. A few little graphics tweaks and this guy is good to go.
Marketing Communication :: Design :: Writing
Monday, February 25, 2008
Boot Shot Update
Posted by Chris Van Ert at 7:22 AM 0 comments
Labels: packaging, print, product development
Thursday, February 21, 2008
John Deere Packaging
Prototypes of a new shipper/display package to house John Deere glassware. The carton goes from shipping container to store shelf instantly: just remove the perforated front panel and fold in the scored side tabs and top. Recycle the cardboard dividers and you're good to go. Nothing to cut, nothing to assemble. No outer carton for shipping protection means no wasted material.
After designing the box dieline and graphics, I printed out multiple color sheets, tiled them together, applied to cardboard sheets, then scored, folded and glued together. The prototypes were used to successfully sell the product to a major national retailer, and are being used as a selling tool at trade shows. Production skills and attention to detail are every bit as important as good design skills. Having both is a big plus.
Posted by Chris Van Ert at 8:52 AM 0 comments
Labels: John Deere, packaging, print, production, prototype