Marketing Communication :: Design :: Writing
Thursday, February 12, 2009
MNSCS Guidebook Ad 1
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Chris Van Ert
at
12:40 PM
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Labels: advertising, art direction, design, print, promotion
Tuesday, September 30, 2008
John Deere Chess Set
As seen in the new M. Cornell Importers catalog, the John Deere Chess Set is coming along nicely. I came up with the concept and worked with a local artist to develop the pieces. The photo shoot was challenging, as we didn't have all of the pieces available. So, we started with what we had, took a photo, then moved pieces to a new location, took a photo, and so on. The other problem was that the logos on the pieces were still in a raw phase, so I had to Photoshop those in. The final image I used for the catalog spread is a composite of 20 different photos that are blended, masked and color corrected together into one image.
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Chris Van Ert
at
6:48 AM
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Labels: art direction, design, photography direction, product development, production
Monday, September 29, 2008
Catalog
80-page product catalog for M. Cornell Importers. Huge project, tons of work (layout/design, photo shoots, production/color correction, copywriting, press checks, etc), finally done. Yay.
Posted by
Chris Van Ert
at
8:54 AM
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Labels: art direction, catalog, collateral, copywriting, design, production