Family Guy flasks + packaging

New for 2008. Looks pretty good when it's all put together if I do say so myself.

Salsa label

Label for entry in Salsa Cycles homemade salsa contest at 24 Hours of Afton.

Hillside Race Series Promo

Promo for mountain bike race series.

24 Hours of Afton

Logo for 24 hour mountain bike racer (me). Still fine-tuning...

More Birchwood icons

Revised logo for the "Bettys", Birchwood Cafe's women's cycling team. Also did a version for the guys, which was apparently turned into a yummy birthday cake. Mmmm....logolicious....

Connects FCU direct mail

Direct marketing pieces created for Pinpoint Direct Marketing's client, Connects Federal Credit Union. 8-1/2" x 14" mailer and 5" x 8" postcard targeting young professionals to apply for auto loans or mortgages. I provided the art direction (layout, typography, photo selection) that serves as a guide for all branded direct mail.

Rimage Corporation sell sheet

To get the most mileage out of this project for the client, the front page serves double-duty as a magazine ad. The two-sided document was printed on press and converted into a PDF document that was emailed to vendors, salespeople and other customers worldwide.

General Mills promotion

This multi-phase promotional project for General Mills consisted of: brochures, itinerary kits, gift boxes, welcome packets and a 6-foot tall, 3-sided informational kiosk all designed to generate buzz and create awareness for a sales reward program that sent nominated managers to the 2002 Winter Olympics in Salt Lake City. I created the theme, "Embrace the moment, live the dream", and developed the campaign pieces.

Stratum One logo

This logo for a Minneapolis fitness retailer reflects their high-tech inventory of fitness equipment, and better positions them among their competitors. The bars were inspired by the lcd display on one of their treadmills.

Abdallah logo

To bring this 95 year-old company into the 21st Century, I updated their logo with contemporary typography and an illustrative, woodcut-style rose icon. This approach gave Abdallah's key brand elements a refreshing new look that still spoke to their generations of tradition. To see this logo in action for the brand, see Abdallah's website.

General Mills environmental branding

This environmental branding project redefined the 10th floor of General Mills headquarters, home of the Meals Division.

Large-format lifestyle and stylized food photography were printed on fabric and affixed to cubicle panels. Larger images were printed on perforated vinyl and installed on glass office doors. The elevator bay was painted using the brand elements. The floor entrance is highlighted by branded raised panels, spotlighted to show the division logos.

General Mills logo

Logotype I created for General Mills promotional campaign tied to the 2002 Winter Olympics.

PNM logo

This provider of free-range elk and buffalo asked for an identity that reflected their Midwestern roots.

The windmill and rolling hills suggest the tranquil prairie ranchland where Pure Nature Meats animals are raised while the overall shape mimics a western-style belt buckle.

JetChoice Identity

Identity system for JetChoice.

JetChoice

JetChoice offers corporations and individuals timeshared flight hours, enabling flexible travel without the expense of owning a fleet of aircraft. I created a logo that helps differentiate JetChoice from their competitors, and reflects the upscale professional lifestyle of its clients. It is my most well-traveled identity, with a top speed of 566 mph and a cruising altitude of 35,000 feet.

3 Studios, Inc

The overlapping 3's represent the three disciplines: residential, commercial and interior design. The logotype can be used in conjunction with the logo or the elements can be used independently.

Betty Boop Shot Glass

1 ounce shot for the "good girls". 2 ounces for the "bad".
Drops in Fall '08.

Invite

E-vite for doggie birthday party. (she's worth it)

Beer!

Print/Packaging
M. Cornell
This 2-sided insert serves many purposes. First, it informs the customer as to the function of the boot with the unmistakable visual of beer. The reverse side reveals the secret to using the boot properly. Secondly, the insert allows retailers to display the product out of the box, for a more impactful shelf presence. It also allows for a generic shipper carton to be used instead of full-color packaging, creating a larger profit margin for wholesaler and retailer. The shape of the insert allows it to be easily inserted before shipping, and ensures it does not fall out of the boot in the store.

Birchwood Cycling

Print
Birchwood Cycling
Logo to promote the weekly hill ride. Symbolizes the fight against the evils of gravity. To be used on clothing, flyers, website and email.

Birchwood Cycling

Print/Web
Birchwood Cafe Women's Cycling Team
Logo concepts for the Birchwood Cafe's women's riders, the "Bettys". They went with the "Powerpuff" version at top. To be used on clothing, website, stickers, etc., to promote the women's team and club riders.

Catalog

Print
M. Cornell
40-page, business-to-business catalog for importing company. I was in charge of: concept, design, layout, photography and photography direction, digital production and copywriting. What impact can design make? Annual sales increased over 25% for the fiscal year following catalog launch.

M. Cornell Website

Web/E-Commerce
M.Cornell
Website redesign. Rebranded to match other collateral materials. Streamlined navigation, downloadable PDF versions of print catalogs, new graphics/photography. Image management for 1,000+ products. Copywriting.
www.cornellgifts.com

Corona Chess Set

3D/2D Project
Corona
Created board graphics, art directed/collaborated with artist to create the chess pieces. Created packaging (graphics, art directed photography, wrote copy). Managed project through approval phases with manufacturers and licensor.

Jack Daniel's Poker Set

I designed this upscale Jack Daniel's poker set for M. Cornell Importers. Casino-quality, clay chips are branded on both sides. Cards were already in existence from another licensee. I created the artwork for the wooden box cover as well as the gift box.

Simpsons Ok'dohberfest Mug

3D/2D project
Twentieth Century Fox
Worked with local artist to develop concept, then provided direction for The Simpsons designers at Twentieth Century Fox to create an Oktoberfest-themed mug.

Welcome

I am launching this blog in conjunction with my main portfolio site, in an effort to update more frequently and easily. Check back over the next few days to see what I've been up to.