Beer!

Print/Packaging
M. Cornell
This 2-sided insert serves many purposes. First, it informs the customer as to the function of the boot with the unmistakable visual of beer. The reverse side reveals the secret to using the boot properly. Secondly, the insert allows retailers to display the product out of the box, for a more impactful shelf presence. It also allows for a generic shipper carton to be used instead of full-color packaging, creating a larger profit margin for wholesaler and retailer. The shape of the insert allows it to be easily inserted before shipping, and ensures it does not fall out of the boot in the store.

Birchwood Cycling

Print
Birchwood Cycling
Logo to promote the weekly hill ride. Symbolizes the fight against the evils of gravity. To be used on clothing, flyers, website and email.

Birchwood Cycling

Print/Web
Birchwood Cafe Women's Cycling Team
Logo concepts for the Birchwood Cafe's women's riders, the "Bettys". They went with the "Powerpuff" version at top. To be used on clothing, website, stickers, etc., to promote the women's team and club riders.

Catalog

Print
M. Cornell
40-page, business-to-business catalog for importing company. I was in charge of: concept, design, layout, photography and photography direction, digital production and copywriting. What impact can design make? Annual sales increased over 25% for the fiscal year following catalog launch.

M. Cornell Website

Web/E-Commerce
M.Cornell
Website redesign. Rebranded to match other collateral materials. Streamlined navigation, downloadable PDF versions of print catalogs, new graphics/photography. Image management for 1,000+ products. Copywriting.
www.cornellgifts.com

Corona Chess Set

3D/2D Project
Corona
Created board graphics, art directed/collaborated with artist to create the chess pieces. Created packaging (graphics, art directed photography, wrote copy). Managed project through approval phases with manufacturers and licensor.

Jack Daniel's Poker Set

I designed this upscale Jack Daniel's poker set for M. Cornell Importers. Casino-quality, clay chips are branded on both sides. Cards were already in existence from another licensee. I created the artwork for the wooden box cover as well as the gift box.

Simpsons Ok'dohberfest Mug

3D/2D project
Twentieth Century Fox
Worked with local artist to develop concept, then provided direction for The Simpsons designers at Twentieth Century Fox to create an Oktoberfest-themed mug.

Welcome

I am launching this blog in conjunction with my main portfolio site, in an effort to update more frequently and easily. Check back over the next few days to see what I've been up to.