Beer!

Print/Packaging
M. Cornell
This 2-sided insert serves many purposes. First, it informs the customer as to the function of the boot with the unmistakable visual of beer. The reverse side reveals the secret to using the boot properly. Secondly, the insert allows retailers to display the product out of the box, for a more impactful shelf presence. It also allows for a generic shipper carton to be used instead of full-color packaging, creating a larger profit margin for wholesaler and retailer. The shape of the insert allows it to be easily inserted before shipping, and ensures it does not fall out of the boot in the store.