Connects FCU direct mail

Direct marketing pieces created for Pinpoint Direct Marketing's client, Connects Federal Credit Union. 8-1/2" x 14" mailer and 5" x 8" postcard targeting young professionals to apply for auto loans or mortgages. I provided the art direction (layout, typography, photo selection) that serves as a guide for all branded direct mail.

Rimage Corporation sell sheet

To get the most mileage out of this project for the client, the front page serves double-duty as a magazine ad. The two-sided document was printed on press and converted into a PDF document that was emailed to vendors, salespeople and other customers worldwide.

General Mills promotion

This multi-phase promotional project for General Mills consisted of: brochures, itinerary kits, gift boxes, welcome packets and a 6-foot tall, 3-sided informational kiosk all designed to generate buzz and create awareness for a sales reward program that sent nominated managers to the 2002 Winter Olympics in Salt Lake City. I created the theme, "Embrace the moment, live the dream", and developed the campaign pieces.

Stratum One logo

This logo for a Minneapolis fitness retailer reflects their high-tech inventory of fitness equipment, and better positions them among their competitors. The bars were inspired by the lcd display on one of their treadmills.

Abdallah logo

To bring this 95 year-old company into the 21st Century, I updated their logo with contemporary typography and an illustrative, woodcut-style rose icon. This approach gave Abdallah's key brand elements a refreshing new look that still spoke to their generations of tradition. To see this logo in action for the brand, see Abdallah's website.

General Mills environmental branding

This environmental branding project redefined the 10th floor of General Mills headquarters, home of the Meals Division.

Large-format lifestyle and stylized food photography were printed on fabric and affixed to cubicle panels. Larger images were printed on perforated vinyl and installed on glass office doors. The elevator bay was painted using the brand elements. The floor entrance is highlighted by branded raised panels, spotlighted to show the division logos.

General Mills logo

Logotype I created for General Mills promotional campaign tied to the 2002 Winter Olympics.

PNM logo

This provider of free-range elk and buffalo asked for an identity that reflected their Midwestern roots.

The windmill and rolling hills suggest the tranquil prairie ranchland where Pure Nature Meats animals are raised while the overall shape mimics a western-style belt buckle.

JetChoice Identity

Identity system for JetChoice.

JetChoice

JetChoice offers corporations and individuals timeshared flight hours, enabling flexible travel without the expense of owning a fleet of aircraft. I created a logo that helps differentiate JetChoice from their competitors, and reflects the upscale professional lifestyle of its clients. It is my most well-traveled identity, with a top speed of 566 mph and a cruising altitude of 35,000 feet.

3 Studios, Inc

The overlapping 3's represent the three disciplines: residential, commercial and interior design. The logotype can be used in conjunction with the logo or the elements can be used independently.

Betty Boop Shot Glass

1 ounce shot for the "good girls". 2 ounces for the "bad".
Drops in Fall '08.

Invite

E-vite for doggie birthday party. (she's worth it)