Marketing Communication :: Design :: Writing

I've spent the last 10 years working in graphic design, marketing communications, and brand development. I have had the opportunity to work with some great brands and great people, from fledgling startups to established giants. Equally comfortable as a project leader or a teammate, my ultimate goal is to deliver the goods for the client. On time, on budget and above expectations. Got an upcoming project or a super-tight deadline? Both? Perfect, drop me an email and let's get started.

Friday, June 22, 2007

General Mills environmental branding


This environmental branding project redefined the 10th floor of General Mills headquarters, home of the Meals Division.

Large-format lifestyle and stylized food photography were printed on fabric and affixed to cubicle panels. Larger images were printed on perforated vinyl and installed on glass office doors. The elevator bay was painted using the brand elements. The floor entrance is highlighted by branded raised panels, spotlighted to show the division logos.

Posted by Chris Van Ert at 2:12 PM

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